Wallflower didn’t start overnight and honestly, it was not on purpose. If I would have known I would be where I am when I made my first case, I wouldn’t have believed it. I don't mean that to be narcissistic - just to show my thankfulness! So here is the raw story behind this little company.
I was 16 and on vacation to Disney World with my family. After a few days of park hopping, we needed a break so we just hung out at the pool at our home we rented for the week in Orlando. My brother and sisters were swimming and I hung out in the shade to draw. I had an iPhone 4 and a sparkly case that I got at Old Navy the week before. I couldn't help but notice that the sparkles were coming off to reveal a clear case. This is when the lightbulb went off. I kept peeling until the case was crystal clear - no sparkle on the case anymore. I traced the silhouette of my iPhone and cut out the rectangle. I had some sharpies so I just went at it - I filled the whole 2.5x5 sheet with colorful lines and patterns. I then stuck this sheet between my phone and case. I wasn’t interested in art until I took a general art course during my freshman year of high school. Since then, I’ve filled up many many sketchbooks and journals.
I shared an image of this case to Instagram and people went crazy! I started making them for friends, family and a few people online. I was able to set up an Etsy shop and sold my first case in August 2012. I was then working at Boston Market and was able to quit my job in late September. It was my senior year of high school so I didn’t have much free time but when the Christmas gift-giving rush came around, I couldn’t keep up. I wasnt able to make each case individually. I researched on different methods for weeks. In January 2013, I took a chance and spent all the money I had earned that christmas season on a new printer and press. This equipment gave me the power to make cases at a faster rate with a higher quality. (The cases that are for sale now with the 2D design on a rubber or plastic case.) From January 2013 - Jan 2015 we used this method. (We are changing things up - new cases launch on Feb 27th!)
I went to college in the fall of 2013 for graphic design to find out that Wallflower Design Co. was what I was supposed to be doing. I dropped out and haven’t looked back since. I can’t stress this enough: college is not your only option. You too can start your own company with a lot of hard work and dedication. Your age is not a factor in how well you succeed. To the artists (or aspiring artists!) reading this: you have the power to influence and inspire. Work at your art every day & you will create something big. (I started an online community: Nourished Artists - an anti starving artist movement. Join in - its on Facebook!)
This journey as a young entrepreneur hasn’t been easy by any means but it has been so fun. There have been many roadblocks especially in this past year but they are not stopping me or this company. I have had the opportunity to hire people & slowly grow this little company. I barely know what I am doing half the time and I am thankful that God is with me along this wild ride. I am so excited to see where Wallflower is in 10 years (or even 6 months!).
This is just the beginning.
Founder + Creative Director